At present, the global sports nutrition market is divided into four main regions: Asia Pacific, Europe, North America and other regions. In 2018, the overall size of China's sports nutrition market was US$329 million. In the past five years, the compound annual growth rate of industry retail sales was as high as 40%. In the next five years, this figure could still reach 24%, much higher than 11% of the global sports nutrition industry
In the past, the target population of sports nutrition products was mainly the young and healthy men. Nowadays, consumers of sports nutrition products also include women, the elderly who want to age gracefully. Today, when material life is greatly enriched, people generally pursue an active lifestyle. Although they do not have to reach the level of athletes, they are also very dedicated and full of enthusiasm for their sports. At present, the sales of sports nutrition products are still mainly driven by sports situation.
Protein is still the “king of sports nutrition”. For protein, quality is more important than quantity. At YT Biochem, we can provide protein powders--pea protein, rice protein, brown rice protein, hemp protein, mung bean protein, broad bean protein, pumpkin seed protein and sunflower seed protein.
Curcumin has been shown to improve oxidative stress and support healthy muscle structure. During strenuous exercise, due to the enhancement of aerobic respiration, oxidative stress will slightly increase. Curcumin has potential antioxidant and immunomodulatory functions, which can improve oxidative stress and help reduce the intensity of inflammation.
It should be noted that "mixed" sports nutrition products containing both plant and animal protein have appeared on the market. For traditional consumers, they hope to benefit more from sports nutrition products, which means that the formula becomes more complex and makes more manufacturers provide combination products to continuously promote the market into new areas.
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